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For artists, labels & brands

Sound.me makes hiring TikTok, YouTube Shorts, and Instagram creators easy

Activate 3M+ creators at the click of a button

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Here's what we've done
so far

  • 181B+Organic views
  • 90M+Videos
  • 20K+Advertisers

We are in the press

  • Billboard
  • Forbes Mexico
  • Esquire Middle East
  • EARMILK
  • Magnetic Magazine
  • The Hype Magazine
  • Hood Critic Magazine

How to start

  1. 1

    Pick the social media platform where you want your creators to come from: TikTok, Instagram Reels or YouTube Shorts

    • Choose your budget
    • Select how long you want your campaign to run
  2. 2

    Select one or more regions for the creator

    • Choose the age range and gender of the creator
  3. 3

    Select the follower count range for the creator. Choose creators within this follower count range.

    We have influencers content creators and micro-influencers, with follower counts ranging from 100 to over 50 million

    Influencers
    Influencers are individuals who have established credibility and a large following in a specific niche. They often collaborate with brands to promote products or services to their audience.
    Content creators
    Content creators focus on producing engaging and original content across various formats, such as videos, images, or written posts. They may not always focus on promoting products but rather on entertaining or informing their audience.
    Micro-influencers
    Micro-influencers have smaller but highly engaged followings within a specific niche. They often have a more personal connection with their audience and can be highly influential within their niche.
  4. 4

    Provide the link to the sound you wish to promote, along with any instructions for the creators.

    Choose one of the most popular briefs or create your own.

    Open creative
    An "open creative" for an influencer means they have the freedom to create content in their own unique way, without strict rules. MOST POPULAR*With this brief, you'll gain access to more creators with your budget in a shorter time frame.
    Lip sync
    "Lip-syncing" for a TikTok influencer is when they move their lips in sync with a song, dialogue, or audio clip in a video.
    Transition
    A "transition" for a TikTok influencer is when they smoothly switch between different scenes or actions in a video, often using creative editing.
    Text on screen
    "Text on screen" for a TikTok influencer means adding written content directly onto the video, like captions or messages.
    Filters or CapCut
    A "filter" or "cap-cut" for an influencer means applying visual effects or enhancements to a video, like changing colors or adding animations.
    Copy A Dance
    "Copy a dance" for an influencer means recreating choreography from another TikTok user's video.*IMPORTANT: The complexity of the dance may result in a longer posting time for the influencer.
    Customize your prompt
    Detailed instructions for the content the creator should make.*Due to the detailed requirements or complexity of this campaign, generating posts from creators may take longer.
  5. 5

    Our team watches every video and makes sure it follows your directions

    • Creators who don't follow your directions don't get paid
    • After booking, you'll get a live dashboard to monitor your campaign
    • Your campaign goes live right after checkout, and the first creator posts usually land the same day

    Get started

Learn more: Pricing · How it works · Compare Sound.me · YouTube Shorts · Instagram Reels · For brands · Case studies · All questions

Dashboard

Campaign performance live report

Example report from a real campaign · stats update every hour

Total Campaign Views26.7M
Creators Participating19,517
Creator Follower Reach73.9M
Total Likes1.6M
Total Comments49.2K
Total Shares55.2K

All videos

SOUND creator videosAll videos

Have questions?

During your campaign, our team is here for you. Reach out to us via email at promote@sound.me

FAQ

When will my campaign start?

Right after you pay at secure checkout: our team checks your sound, the campaign goes live and the first creator posts usually land the same day. You'll get an email notification and access to a dashboard to track its performance.

What's the campaign duration?

You choose the run time at checkout: 72 hours, 7 days or 14 days.

How does targeting work?

Target by age, gender, language, creator size (from 100 followers to over 50 million) and location: worldwide, a country or a region. Add up to 3 creators whose style you like and we find more just like them.

Are the creators real people?

Yes. Every creator is a real TikTok, Instagram or YouTube account, and our team watches every video to make sure it follows your directions before it's approved.

Do you guarantee views/engagements?

As we work with real creators, we cannot guarantee a minimum number of views per campaign. Engagement levels vary based on your prompt, assets, and the product itself.

Do you guarantee sales or streams?

We don't guarantee sales, streams, or specific conversions from the campaign. Success depends on the audience's interest in the promoted product.

What if a creator does not follow my prompt?

If they don't, our quality control team rejects the video and the creator doesn't get paid. That part of your budget goes back into your campaign for other creators.

Can I select and approve creators myself?

You can launch a campaign yourself in minutes. Our team matches and approves creators for you; on TikTok campaigns of $1,000 or more you can also approve creators yourself.

Can I reach out to creators directly?

Currently, direct contact with creators is not permitted through our platform.

How long do posts stay up?

Creators keep their posts up for at least 45 days. If a post is removed earlier, contact us for a replacement.

What promotions are not allowed?

We prohibit promo involving money exchange, cryptocurrencies, ICOs, NFTs, adult content, services similar to Sound.me, or "get rich quick" schemes. Each submission is reviewed for compliance.

What if my sound isn't approved?

You'll receive a full refund within seven business days.

Which countries and regions can I target?

Worldwide, one of 24 countries one by one (including the United States, Canada, the United Kingdom, Brazil, Mexico, Japan and Australia), or a region: Europe, Latin America, Asia, Africa, Australia and New Zealand, or the rest of the world. Germany, France, Spain, Italy and the Netherlands are targeted through the Europe region. You can also target by age, gender, language and creator size.

I still have questions.

Please email promote@sound.me to reach support