⏰ Best Times to Post on TikTok for Maximum Reach

Creating great content on TikTok is important, but when you post it can make all the difference. Timing plays a big role in how well your videos perform. By posting when your audience is most active, you give your content the best chance to reach more people, land on the For You Page, and grow your account faster.

📅 General Best Times to Post in 2025

(All times are in Eastern Time, adjust for your time zone!)

Recent studies from tools like Sprout Social, VirtusNova, and Metricool, based on millions of posts, show that these time slots consistently perform well:

• Monday: 6 AM–9 AM
• Tuesday: 2 PM–6 PM, with occasional early morning spikes
• Wednesday: 11 AM–1 PM and 4 PM–5 PM (Top performing day)
• Thursday: 9 AM–12 PM and 7 PM–9 PM
• Friday: 4 PM–7 PM
• Saturday: 9 AM–11 AM
• Sunday: 3 PM–6 PM

❗ Tip: Posting late at night (between 10 PM and 4 AM) usually doesn’t perform well.

🧠 Why These Times Work

TikTok usage naturally spikes during transition moments in the day, like just before work or school, lunch breaks, and evenings when people are relaxing. These are the times when users are scrolling the most, which gives your video a better chance to get early engagement and catch the algorithm’s attention.

📌 Tips Based on Account Type

• Personal Accounts: Early mornings (1–5 AM on Monday) and mid-day Wednesdays often perform well.
• Business or Creator Accounts: Best results usually come between Tuesday and Thursday, especially during midday or early evening slots.

📈 Fun fact: Wednesdays consistently show the highest engagement across most account types!

📊 Posting Times by Niche

Different types of content = different audience behaviors. Here’s a breakdown by industry:

• E-commerce / Retail: 12–3 PM and 7–10 PM
• Food & Cooking: Around mealtimes — 11 AM and 5–8 PM
• Fitness / Wellness: Early morning (5–8 AM) and post-work (6–9 PM)
• Media & Entertainment: Evenings and weekends, especially Fridays and Saturdays (7–10 PM)
• Tech / B2B: Late morning (10 AM–12 PM) and early evening (4–6 PM)

Knowing when your specific audience is most active is key to growing faster in your niche.

🔍 How to Discover Your Best Time to Post

• Turn on TikTok Analytics: Switch to a Creator or Business account to unlock your performance data.
• Check Follower Activity: Go to Analytics → Followers → Most Active Times. This shows when your audience is online.
• Use the 90-Minute Rule: Try posting about 60–90 minutes before your audience’s most active time.
• Experiment and Track: Test different times over 2–3 weeks. Then check which ones get more views, likes, comments, and shares.
• Adjust Over Time: Audience behavior changes, so tweak your strategy as needed.

✅ Quick Summary

• Post during morning (6–9 AM), lunch (12–1 PM), or evening (5–8 PM) windows.
• Wednesdays and mid-week afternoons usually perform best.
• Use TikTok analytics to tailor your posting schedule.
• Be consistent (aim for 1–3 posts per day), and always monitor your results.

💬 Final Thoughts

Timing alone won’t make your video go viral, but it can give it the push it needs to reach more people. When you combine smart posting times with strong content and regular engagement, you set yourself up for long-term growth. Let TikTok work for you, not against you.