Choosing the Right Campaign Goal on Sound.me: A Complete Guide

When setting up a campaign on Sound.me, selecting your campaign goal is one of the most critical decisions. Your goal determines which creators your campaign reaches, how much content you get, the type of engagement to expect, and how quickly results may come in.

Whether you're new to the platform or a seasoned user experimenting with strategy, this guide will walk you through all the available campaign goal types—blending insights from Sound.me’s setup flow and in-platform descriptions.

1. Volume Campaign (Nano Creators)

Purpose: Maximize user-generated content (UGC) at scale
Ideal For: Brands that prioritize quantity over high engagement

• Targets creators with 100 to 5,000+ followers
• Emphasis on volume of content, not engagement
• Great for sound virality, especially on TikTok
• Creators may have smaller audiences but contribute to a higher volume of posts
• You can still provide custom prompts for content direction

Recommendation: Avoid enabling email notifications for every new post if you choose this option—you could receive thousands of emails.

2. Engagement Campaign (Micro & Macro Creators)

Purpose: Drive high-quality, high-engagement content
Ideal For: Brands focused on visibility and video views

• Targets creators starting from 10,000 followers and up
• Higher average engagement (5–10%+)
• Fewer posts, but higher audience impact per post
• More expensive, but better for brand credibility
• Custom prompts still available

Tip: Use this goal if you're aiming for quality over quantity.

3. Volume + Engagement Mix

Purpose: Balanced exposure with both reach and engagement
Ideal For: First-time users or balanced strategies

• Combines benefits of Volume and Engagement goals
• Content from both small and large creators
• Lets you explore what performs best
• Supports custom creator prompts

Pro Tip: If you’re not sure which goal to choose, this is a safe and effective starting point.

4. Rapid Pop

Purpose: Generate fast UGC in short bursts
Ideal For: Quick activations and time-sensitive campaigns

• Content delivery can begin within hours
• Creators with 1,000 to over 100 million followers
• Best for speed, not precision
• Custom prompts allowed (keep directions simple)

Caution: Fewer posts may be generated, but they arrive fast—ideal for urgent trends or events.

5. Engage Plus

Purpose: Guarantee a minimum number of views (CPM-based)
Ideal For: Brands needing reliable reach metrics

• Runs until guaranteed views are reached
• CPM: $1 to $3 per 1,000 views
• Features top-performing creators
• Custom filters for age and gender

Note: Best if you want measurable value and are willing to invest a bit more.

6. Custom Campaign

Purpose: Full control over your targeting parameters
Ideal For: Brands with a well-defined target audience

• Select follower ranges: 100 to 100M+
• Filter by age, gender, region, and country
• Perfect for audience testing and niche targeting
• All prompt types supported

Best For: Marketers running A/B tests or exploring segmented campaigns.

No matter what your budget or campaign objective is, Sound.me provides a flexible and powerful way to reach the right creators. From mass UGC efforts to high-impact influencer pushes, each goal type is designed to give you targeted results.

Pro Tip: Once you choose your goal, leverage Sound.me’s built-in Prompt AI Assistant to craft the perfect creator prompt. It will ask for your song’s genre, tempo, and mood—and generate ready-to-use direction templates.

Ready to launch your campaign? Choose your goal, set your budget, guide creators with your vision—and watch your campaign take off.